Becoming a LEADer 

Our Becoming a LEADer candidate training will be offered across Michigan and online in the spring of 2025.

Whether you’re considering running for school board, a city office, county position, or even the state legislature, this campaign 101 style training will give you the tools you need to run a successful campaign.

Campaign Messaging

• Creating your core message

• Developing your campaign message

• Campaigning in the digital world

Fundraising

• Fundraising methods and budgeting

• Building your fundraising and volunteer list

• Call time and making a financial ask of donors

• Best practices for hosting community and fundraising events

• Campaign Compliance

Field

• Determining your win number

• Field and Get-Out-The-Vote strategies and tactics

• How to recruit and manage your volunteer army